Skip to content

Buy from our official store on Shopee and TikTok Shop or from a stockist in Singapore

Mama's Choice

Best seller·Stretch mark care

Stretch Mark Cream

A cool, quick-absorbing cream that keeps your growing bump, hips and breasts soft, supple and comfortable as your skin stretches.

$24.90

100 ml

≈ $0.89 a day · around 28 days of use, on the brand's own average usage

Buy from our official store

It contains aloe vera, Lipobelle Soyaglycone, shea butter, olive oil and jojoba oil.

HSA

Cosmetics notified

Halal

Certified by MUI

Lab tested in Singapore

Formulated and tested

Dermatologically tested

Across our skincare range

Free fromParabensPhthalatesDrying alcoholwhy?
Free from Parabens
A preservative that keeps bacteria and mould from growing in a product.
A water-based product needs a preservative, because without one bacteria and mould can grow in it. We chose others, such as 1,2-hexanediol and caprylhydroxamic acid, because many mothers prefer products without parabens during pregnancy, and we can offer that without giving up a working preservative.
Free from Phthalates
A plasticiser, sometimes carried into a formula through a fragrance blend.
Phthalates are rarely listed by name, because they can sit inside a fragrance blend that appears on the label as one word, “fragrance”. We chose not to use them at all, so our ingredient list means what it says.
Free from Drying alcohol
Alcohol denat. and similar alcohols, which make a product dry quickly and feel light.
It can draw moisture out of skin that already dries out more easily in pregnancy. Many women also find their sense of smell sharper in the first trimester, and the smell of alcohol is often named as a trigger for nausea. We mean only this kind of alcohol. Names like cetyl or stearyl alcohol, which you may see in an ingredient list, are fatty alcohols that soften skin rather than dry it. Benzyl alcohol is used as a preservative. Neither is a drying alcohol.
This productNo parabensno phthalatesno triclosanno SLSNo drying alcohol (alcohol denat.)

About this product

  • Moisturises stretching skin on the belly, hips, thighs, breasts and arms
  • Helps keep skin soft and supple
  • Soothes the feeling of dry, tight skin as your body changes
  • Formulated for use during pregnancy and breastfeeding
  • Developed in a laboratory in Singapore

Who it is for

  • Women who are pregnant or breastfeeding.
  • Anyone whose skin is stretching with a change in body shape.

What Mamas noticed

Each figure comes from a survey or a test, with its method, year and number of people beneath it.

100%

of Mamas felt the texture was just right

Consumer satisfaction survey 2022, n=78

98%

of Mamas felt the product absorbed easily

Consumer satisfaction survey 2022, n=78

97%

of Mamas felt the product was comfortable to use and not sticky

Consumer satisfaction survey 2022, n=78

The survey results in full

Consumer satisfaction survey 2022, n=78

The top three results in each category. The rest sit behind the link under each one, including the question that scored lowest.

85–100% the range across all 12 questions, the lowest one included.

In use

100%
felt the texture was just right
98%
felt the product absorbed easily
97%
felt the product was comfortable to use and not sticky
1 more results in this category
88%
felt a cooling sensation after applying it

Skin and scent

98%
said they noticed no skin reaction while using it
91%
liked the scent
85%
felt the scent lasted a good while

Packaging

99%
felt the packaging was easy to use
99%
felt it was easy to carry anywhere
99%
felt the label did not fade easily
2 more results in this category
98%
felt the packaging did not leak easily
97%
liked the packaging design

Our signature ingredient

Lipobelle Soyaglycone

A soy-derived ingredient rich in isoflavones, in a rich cream with shea butter, jojoba and olive oil. Skin on your belly, hips and breasts stays moisturised as it stretches, and looks and feels softer and more supple.

Lipobelle Soyaglycone in Stretch Mark Cream

Ingredients

Formulated and tested in a laboratory in Singapore, with every ingredient listed in full.

The ingredients in Stretch Mark Cream
  • Aloe Vera

    soothes and moisturises dry skin

  • Lipobelle Soyaglycone

    helps skin feel soft and supple

  • Shea Butter and Olive Oil

    moisturise and soften the skin

  • Jojoba Oil

    leaves skin feeling smooth and soft

Step by step

How to use it

  1. 01

    Apply to clean skin on the belly, breasts, hips and thighs, morning and evening.

  2. 02

    Massage gently until it absorbs.

Using it with the serum

  • Step 1: Apply Mama's Choice Stretch Mark Serum and massage until it absorbs.
  • Step 2: Follow with Mama's Choice Stretch Mark Cream to moisturise and keep skin soft.

Full ingredient list

We list every ingredient as it appears on the pack, with what it is there for. The number in front of each name is its place in the pack's list, which starts with the ingredient there is most of. We keep that order.

27 ingredientsMoisturiserSoftenerKey ingredientSkin comfortEmulsifierTexturePreservativeSolventStabiliserFragrance

See the full ingredient dictionary which holds every ingredient in our products and what it does.

1 key ingredients

27Genistein (Soy Isoflavones)
A soy isoflavone.
See 26 more ingredients
01
Water
Solvent
The base of the formula. Dissolves the other ingredients and carries them evenly across the skin.
02
Ethylhexyl Palmitate
Softener
A light oil, so the texture is not sticky.
03
Cetyl Alcohol
Softener
A fatty alcohol from coconut that softens. Not the drying kind of alcohol.
04
Propylene Glycol
Solvent
Helps the other ingredients dissolve and spread evenly, and holds water.
05
Glycerin
Moisturiser
Draws water into the upper layer of the skin and holds it there.
06
Isopropyl Myristate
Softener
Lets a cream absorb without leaving a heavy feel.
07
Propanediol
Solvent
A gentle solvent made from corn. Moisturises as well.
08
Glyceryl Stearate
Emulsifier
Brings oil and water together so the cream does not split.
09
Stearic Acid
Emulsifier
A plant fatty acid; gives the creamy texture.
10
PEG-100 Stearate
Emulsifier
A partner emulsifier; keeps the cream together.
11
Simmondsia Chinensis Seed (Jojoba) Oil
Softener
Jojoba oil. Its texture is close to the skin's own oil.
12
Olea Europaea (Olive) Fruit Oil
Softener
Olive oil. Moisturises.
13
1,2 - Hexandiol
Preservative
Helps preserve the formula without parabens.
14
Glyceryl Stearate SE
Emulsifier
A self-emulsifying emulsifier; gives a soft texture.
15
Carbomer
Texture
Thickens the formula into a gel.
16
Butyrospermum Parkii Butter (Shea Butter)
Softener
Shea butter. Moisturises and softens.
17
Triethanolamine
Stabiliser
Sets the acidity of the formula.
18
Caprylhydroxamic Acid
Preservative
A gentle preservative from coconut.
19
Aloe Barbadensis Leaf Juice (Aloe Vera)
Skin comfort
Aloe vera. Moisturises and helps skin feel comfortable.
20
Polysorbate 80
Emulsifier
Helps oil dissolve in water.
21
Fragrance
Fragrance
Fragrance.
22
Butylene Glycol
Solvent
Helps the other ingredients dissolve evenly, and holds water as well.
23
Lecithin
Emulsifier
A fat from soy; brings oil and water together.
24
Methylsilanol Mannuronate
Moisturiser
A water-soluble silicone derivative that holds water in the skin.
25
Phenoxyethanol
Preservative
A common preservative, used well below the established safety limits.
26
Sorbic Acid
Preservative
A preservative that is also common in food.

Who can use this product?

Women who are pregnant or breastfeeding, or Anyone whose skin is stretching with a change in body shape.

Can I use it during pregnancy and while breastfeeding?

It is formulated for use during pregnancy and breastfeeding. No parabens, no phthalates, no triclosan, no SLS, No drying alcohol (alcohol denat.), Dermatologically tested

What have Mamas noticed after using it?

100% of Mamas felt the texture was just right (Consumer satisfaction survey 2022, n=78). Results differ from person to person.

What other Mamas say

52 reviews

Have you used this product?

Tell us how it went, whatever the star rating. Your review helps another Mama choose with confidence.

c*****t
· Shopper in Thailand, translated
Moisture: soft. Texture: absorbs easily. Effectiveness: it takes time. Mama's Choice Stretch Mark Cream.

W***n
· Shopper in Indonesia, translated
This is my second time using it. It really suits the skin on my tummy. Recommended for pregnant mamas. The item arrived in good condition, packed neatly and safely.
K***y
· Shopper in Indonesia, translated
I have been using this since my first pregnancy and I am now pregnant with my second one, it really is that good.
Pamela N. – Satisfied Mama
· Verified buyer
Very moisturising and helps my strechmarks. I will purchase more once I finish using my current tube

dinohua – Satisfied Mama
· Verified buyer
Repeated purchase. Non sticky will continue to use.

zeezeerah – Satisfied Mama
· Verified buyer
Heard good reviews on this. Wanna give it a try. Delivery was super quick. Got mine the nxt day. Smells good. Hopefully it will help with my stretch marks.

sernicash – Satisfied Mama
· Verified buyer
Easily absorb by the skin.

hafizahmalique – Satisfied Mama
· Verified buyer
Delivery was prompt and items came in perfect packaging / condition ?