Best seller·Stretch mark care
Stretch Mark Cream
A cool, quick-absorbing cream that keeps your growing bump, hips and breasts soft, supple and comfortable as your skin stretches.
100 ml
≈ $0.89 a day · around 28 days of use, on the brand's own average usage
Buy from our official store
It contains aloe vera, Lipobelle Soyaglycone, shea butter, olive oil and jojoba oil.
HSA
Cosmetics notified
Halal
Certified by MUI
Lab tested in Singapore
Formulated and tested
Dermatologically tested
Across our skincare range
Free fromParabensPhthalatesDrying alcoholwhy?close
- Free from Parabens
- A preservative that keeps bacteria and mould from growing in a product.
- A water-based product needs a preservative, because without one bacteria and mould can grow in it. We chose others, such as 1,2-hexanediol and caprylhydroxamic acid, because many mothers prefer products without parabens during pregnancy, and we can offer that without giving up a working preservative.
- Free from Phthalates
- A plasticiser, sometimes carried into a formula through a fragrance blend.
- Phthalates are rarely listed by name, because they can sit inside a fragrance blend that appears on the label as one word, “fragrance”. We chose not to use them at all, so our ingredient list means what it says.
- Free from Drying alcohol
- Alcohol denat. and similar alcohols, which make a product dry quickly and feel light.
- It can draw moisture out of skin that already dries out more easily in pregnancy. Many women also find their sense of smell sharper in the first trimester, and the smell of alcohol is often named as a trigger for nausea. We mean only this kind of alcohol. Names like cetyl or stearyl alcohol, which you may see in an ingredient list, are fatty alcohols that soften skin rather than dry it. Benzyl alcohol is used as a preservative. Neither is a drying alcohol.
About this product
- Moisturises stretching skin on the belly, hips, thighs, breasts and arms
- Helps keep skin soft and supple
- Soothes the feeling of dry, tight skin as your body changes
- Formulated for use during pregnancy and breastfeeding
- Developed in a laboratory in Singapore
Who it is for
- Women who are pregnant or breastfeeding.
- Anyone whose skin is stretching with a change in body shape.
What Mamas noticed
Each figure comes from a survey or a test, with its method, year and number of people beneath it.
100%
of Mamas felt the texture was just right
Consumer satisfaction survey 2022, n=78
98%
of Mamas felt the product absorbed easily
Consumer satisfaction survey 2022, n=78
97%
of Mamas felt the product was comfortable to use and not sticky
Consumer satisfaction survey 2022, n=78
The survey results in full
Consumer satisfaction survey 2022, n=78
The top three results in each category. The rest sit behind the link under each one, including the question that scored lowest.
85–100% the range across all 12 questions, the lowest one included.
In use
- 100%
- felt the texture was just right
- 98%
- felt the product absorbed easily
- 97%
- felt the product was comfortable to use and not sticky
1 more results in this category
- 88%
- felt a cooling sensation after applying it
Skin and scent
- 98%
- said they noticed no skin reaction while using it
- 91%
- liked the scent
- 85%
- felt the scent lasted a good while
Packaging
- 99%
- felt the packaging was easy to use
- 99%
- felt it was easy to carry anywhere
- 99%
- felt the label did not fade easily
2 more results in this category
- 98%
- felt the packaging did not leak easily
- 97%
- liked the packaging design
Our signature ingredient
Lipobelle Soyaglycone
A soy-derived ingredient rich in isoflavones, in a rich cream with shea butter, jojoba and olive oil. Skin on your belly, hips and breasts stays moisturised as it stretches, and looks and feels softer and more supple.

Ingredients
Formulated and tested in a laboratory in Singapore, with every ingredient listed in full.

Aloe Vera
soothes and moisturises dry skin
Lipobelle Soyaglycone
helps skin feel soft and supple
Shea Butter and Olive Oil
moisturise and soften the skin
Jojoba Oil
leaves skin feeling smooth and soft
Step by step
How to use it
01
Apply to clean skin on the belly, breasts, hips and thighs, morning and evening.
02
Massage gently until it absorbs.
Using it with the serum
- Step 1: Apply Mama's Choice Stretch Mark Serum and massage until it absorbs.
- Step 2: Follow with Mama's Choice Stretch Mark Cream to moisturise and keep skin soft.
Full ingredient list
We list every ingredient as it appears on the pack, with what it is there for. The number in front of each name is its place in the pack's list, which starts with the ingredient there is most of. We keep that order.
See the full ingredient dictionary which holds every ingredient in our products and what it does.
1 key ingredients
- 27Genistein (Soy Isoflavones)
- A soy isoflavone.

See 26 more ingredientsClose the list
- Water
- Solvent
- The base of the formula. Dissolves the other ingredients and carries them evenly across the skin.
- Simmondsia Chinensis Seed (Jojoba) Oil
- Softener
- Jojoba oil. Its texture is close to the skin's own oil.
- 1,2 - Hexandiol
- Preservative
- Helps preserve the formula without parabens.
- Triethanolamine
- Stabiliser
- Sets the acidity of the formula.
- Aloe Barbadensis Leaf Juice (Aloe Vera)
- Skin comfort
- Aloe vera. Moisturises and helps skin feel comfortable.
- Fragrance
- Fragrance
- Fragrance.
- Lecithin
- Emulsifier
- A fat from soy; brings oil and water together.
- Methylsilanol Mannuronate
- Moisturiser
- A water-soluble silicone derivative that holds water in the skin.
- Sorbic Acid
- Preservative
- A preservative that is also common in food.
Who can use this product?
Women who are pregnant or breastfeeding, or Anyone whose skin is stretching with a change in body shape.
Can I use it during pregnancy and while breastfeeding?
It is formulated for use during pregnancy and breastfeeding. No parabens, no phthalates, no triclosan, no SLS, No drying alcohol (alcohol denat.), Dermatologically tested
What have Mamas noticed after using it?
100% of Mamas felt the texture was just right (Consumer satisfaction survey 2022, n=78). Results differ from person to person.
What other Mamas say
52 reviews
Have you used this product?
Tell us how it went, whatever the star rating. Your review helps another Mama choose with confidence.
Moisture: soft. Texture: absorbs easily. Effectiveness: it takes time. Mama's Choice Stretch Mark Cream.
This is my second time using it. It really suits the skin on my tummy. Recommended for pregnant mamas. The item arrived in good condition, packed neatly and safely.
I have been using this since my first pregnancy and I am now pregnant with my second one, it really is that good.
Very moisturising and helps my strechmarks. I will purchase more once I finish using my current tube
Repeated purchase. Non sticky will continue to use.
Heard good reviews on this. Wanna give it a try. Delivery was super quick. Got mine the nxt day. Smells good. Hopefully it will help with my stretch marks.
Easily absorb by the skin.
Delivery was prompt and items came in perfect packaging / condition ?
The Mama Guides
What we have written about this product
The guides that mention this product, with the source behind every number.










