Categories of Information Collected	Purposes of Use(see chart below for additional information)	Sources of Personal Information
Contact and account registration information, including but not limited to name, email address, postal address, phone number, wireless device address, account username or screen name and password	– Provide the Services – Communication with you – Personalise your experience – Secure our Services and users – Fraud prevention and legal purposes <!– – –>	– You – Other users who provide information about you in connection with their event or profile – Consumer data resellers – Public records databases – Conferences and other events – Our Affiliates
Demographic and statistical information, including but not limited to gender, interests, lifestyle information, and hobbies	– Provide the Services – Communication with you – Personalise your experience	– You – Other users who provide information about you in connection with their event or profile – Consumer data resellers – Our Affiliates – Social media networks, in accordance with your privacy preferences
Financial and transactional information, including but not limited to shipping address, credit or debit card number, verification number, and expiration date, and information about your transactions and purchases with us	– Communicate with you – Provide the Services – Secure our Services and users – Fraud prevention and legal purposes	– You – Third-party payment processors who collect this information on our behalf and who also have an independent relationship with you – Third party suppliers and sellers
User-generated content, including but not limited to photos, videos, audio, information about your events, any information you submit in public Mama’s Choice forums or message boards, reviews you leave for vendors, and feedback or testimonials you provide about our Services	– Provide the Services – Communicate with you – Personalise your experience – Secure our Services and users – Fraud prevention and legal purposes	– You – Other users who provide information about you in connection with their event or profile
Customer service information, including but not limited to questions and other messages you address to us directly through online forms, by email, over the phone, or by post; and summaries or voice recordings of your interactions with customer care	– Communicate with you – Provide the Services – Secure our Services and users – Fraud prevention and legal purposes	– you – Our Affiliates
Communications with event vendors and partners, including but not limited to in-Services messages and calls to vendors and advertising partners, and information surrounding those messages such as the date/time of the communication, the originating number, the recipient number, the duration of a call, and your location as determined by your area code	– Provide the Services – Secure our Services and users – Fraud prevention and legal purposes	– You – The event vendors with which you communicate
Research, survey, or sweepstakes information, including but not limited to if you participate in a survey or contest, we collect information needed for you to participate (such as contact information), and to fulfill your prize	– Communicate with you – Provide the Services – Secure our Services and users – Fraud prevention and legal purposes	– You – Survey or sweepstakes partners – Researchers and analysts
Device information and identifiers, including but not limited to IP address; browser type and language; operating system; platform type; device type; software and hardware attributes; and unique device, advertising, and app identifiers	– Provide the Services – Personalise your experience – Secure our Services and users – Fraud prevention and legal purposes	– You – Advertising providers – Analytics providers – Cookies and tracking technologies
Connection and usage data, including but not limited to information about files you download, domain names, landing pages, browsing activity, content or ads viewed and clicked, dates and times of access, pages viewed, forms you complete or partially complete, search terms, uploads or downloads, whether you open an email and your interaction with email content, access times, error logs, and other similar information	– Provide the Services – Personalise your experience – Secure our Services and users – Fraud prevention and legal purposes	– You – Advertising providers – Analytics providers – Cookies and tracking technologies – Marketers – Our Affiliates
Geolocation, including but not limited to city, state, country, and ZIP code associated with your IP address or derived through Wi-Fi triangulation; and, with your permission in accordance with your mobile device settings, and precise geolocation information from GPS-based functionality on your mobile devices	– Provide the Services – Personalise your experience – Secure our Services and users – Fraud prevention and legal purposes	– You – Advertising providers – Analytics providers – Marketers – Our Affiliates
Social media information, including but not limited to if you access the Services through a third-party connection or log-in, we may have access to information you provide to that social network such as your name, email address, friend list, photo, gender, location, and current city; and information you provide to us directly through our pages on social networking and blogging platforms (e.g., Facebook, Instagram, Snapchat, WordPress, and Twitter)	– Provide the Services – Communicate with you – Personalise your experience – Secure our Services and users – Fraud prevention and legal purposes	– You – Social media networks, in accordance with your privacy preferences on such services
Other information, e.g., any other information you choose to directly provide to Mama’s Choice in connection with your use of the Services	– Provide the Services – Communicate with you – Personalise your experience – Secure our Services and users – Fraud prevention and legal purposes	– You

Third Parties with which we share information and why	Categories of information shared
Our Affiliates. We may share information we collect within the Mama’s Choice family of companies to deliver products and services to you, ensure a consistent level of service across our products and Services, and enhance our products, services, and your customer experience.	– All categories of information we collect may be shared with our Affiliates
Service Providers that Perform Services on our Behalf. We may share information with service providers, including billing and payment processing, sales, marketing, advertising, data analysis and insight, research, technical support and customer service, shipping and fulfillment, data storage, security, fraud prevention, and legal services providers.	– All categories of information we collect may be shared with our service providers
Other Individuals, Services, and Vendors at Your Request. We will share your information with other individuals and services at your request. For example, if you communicate with a vendor you connect with through the Services, we may share information, as well as the contents of your message, so that the vendor may contact you pursuant to such vendor’s privacy policy and applicable legal agreements.	– Contact and account registration – Demographic and statistical information – User-generated content – Communications with event vendors – Geolocation – Other Information
Third Party Partners for Marketing Purposes. We may share your information with partners whose offerings we think may interest you if you specifically consent for it. For example, if you participate in a registry programme, or register for certain of our Services, we may share information with our Affiliates and other third parties (organisations that have offerings we think may interest you, retailers, other programme participants, or other third-parties) for their marketing and other purposes	– Contact and account registration – Demographic and statistical information – Geolocation – Other Information
Third Party Partners to Provide Co-Branded Products and Services. In some cases, we may share information with third-party partners to provide co-branded products or services, including contests and joint activities. For example, if you choose to interact with such co-branded products or services using your account information with us, we may share your account information with third parties as required to provide the co-branded product or service that you request, including any information required for contest prize fulfillment.	– Contact and account registration – Demographic and statistical information – Financial and transactional information – User-generated content – Research, survey, or sweepstakes information – Geolocation – Other Information
Third Parties for Legal Purposes. By using the Services, you acknowledge and agree that we may access, retain, and disclose the information we collect and maintain about you if required to do so by law or in a good faith belief that such access, retention or disclosure is reasonably necessary to: (a) comply with legal process or a regulatory investigation (e.g. a subpoena or court order); (b) enforce our Terms of Use, this Privacy Policy, or other contracts with you, including investigation of potential violations thereof; (c) respond to claims that any content violates the rights of third parties; and/or (d) protect the rights, property or personal safety of Mama’s Choice, its agents and Affiliates, its users and/or the public. This includes exchanging information with other companies and organisations for fraud protection, and spam/malware prevention, and similar purposes.	– All categories of information we collect may be shared for legal purposes
Third Parties in a Business Transaction. We may disclose or transfer information in connection with a corporate transaction, including for example a merger, investment, acquisition, reorganisation, consolidation, bankruptcy, liquidation, or sale of some or all of our assets.	– All categories of information we collect may be shared in connection with a business transaction
Third-Party Online Advertisers and Ad Networks. As discussed in the “Online Advertising” Section above, the Services may integrate third-party advertising technologies that allow for the delivery of relevant content and advertising on the Services, as well as on other websites you visit and other applications you use, and these technologies will collect certain information from your use of the Services to assist in delivering such ads.	– Demographic and statistical information – User-generated content – Device information and identifiers – Connection and usage data – Geolocation – Social media information

4. NOTICE ABOUT THE USE OF OUR WEBSITE FEATURES

Certain features of our Services make it possible for you to share comments publicly and privately with other users, such as but not limited to our blogs and review features. You should be aware that any information you provide or post in these ways may be read, collected, and used by others who access them. While we do not have an obligation to monitor the content of messages sent using our Services, we reserve the right to, in our discretion. We encourage you to be cautious about the information you submit (e.g., choose a username that does not disclose your personal identity). Whenever you post something in our Services, social media and any other third party platforms we control, it may be impossible to remove all instances of the posted information, for example, if someone has taken a screenshot of your posting. You may be required to register with a third-party application to post a comment. Moreover, please note that if you participate in one of our registry programs, in some instances, you can choose to make your registries available only to guests and friends via a password. If you do not elect this option, then any user will be able to search for and view your registry by using your first and/or last name and other information regarding your event.

5. AGGREGATE AND DE-IDENTIFIED INFORMATION

We may aggregate and/or de-identify any information collected through the Services so that such information can no longer be linked to you or your device (“Aggregate/De-Identified Information”). We may use Aggregate/De-Identified Information for any purpose, including without limitation for research and marketing purposes, and may also share such data with any third parties, including advertisers, promotional partners, and sponsors, in our discretion.

6. YOUR CHOICES AND RIGHTS

You have certain rights with respect to your information as further described in this Section, in addition to any rights discussed elsewhere in this Privacy Policy.
Marketing Communications. You may instruct us not to use your information to contact you by email, postal mail, or phone regarding products, services, promotions and special events that might appeal to your interests by contacting us using the information below. In commercial email messages, you can also opt out by following the instructions located at the bottom of such emails. Please note that, regardless of your request, we may still use and share certain information as permitted by this Privacy Policy or as required by applicable law. For example, you may not opt out of certain operational emails, such as those reflecting our relationship or transactions with you. For any withdrawal request that we accede to, we will inform you of the implications before effecting any action.

Consumer Privacy Rights. Depending on the laws of your local jurisdiction, you may have certain rights and choices with respect to your information. For example, under local laws, you may be able to ask us to:

• Provide access to certain information we hold about you
• Update or correct your information
• Delete certain information
• Restrict the use of your information

We will consider all requests and provide our response within the time period stated by applicable law. Please note, however, that certain information may be exempt from such requests in some circumstances, which may include if we need to keep processing your information for our legitimate interests or to comply with a legal obligation. We will let you know where this is the case or if certain rights don’t apply in your country or state of residence. We may request you to provide us with information necessary to verify your identity before responding to your request as required or permitted by applicable law. We may impose an administrative fee for such requests made.

Testimonials/Notable Quotes. On some of our Services, and with your consent, we post notable quotes or testimonials which may contain information such as your name, event type, city, state, and quote or testimonial. Requests for removal of a user testimonial can be done by contacting us as detailed in the “Mama’s Choice Contact Information” section below.

7. THIRD PARTY LINKS AND FEATURES

The Services may contain links, banners, widgets or advertisements (e.g., a “Share It!” or “Like” button) that lead to other websites, apps, or services not subject to this Privacy Policy (including other sites that may be co-branded with our brands). On some of our Services, you may also be able to register with or purchase directly from third-party retailers. We are not responsible for the privacy practices or the content of any other websites to which the Services link or which link to our Services. The privacy policies of these other sites will govern the collection and use of your information thereon, and we encourage you to read each such policy to learn about how your information may be treated by others.

8. CHILDREN’S PRIVACY

The Services are intended for general audiences and not for children under the age of 13. If we become aware that we have collected “personal data” (as defined by Singapore’s Personal Data Protection Act) from children under the age of 13 without legally-valid parental consent, we will take reasonable steps to delete it as soon as possible. We do not knowingly process data of EU residents under the age of 16 without parental consent. If we become aware that we have collected data from an EU resident under the age of 16 without parental consent, we will take reasonable steps to delete it as soon as possible. We also comply with other age restrictions and requirements in accordance with applicable local laws.

9. INTERNATIONAL USERS

Our Services are targeted to individuals located in Singapore. Please note that in providing services to you, your information will be transferred to Singapore. Moreover, Mama’s Choice may subcontract the processing of your data to, or otherwise share your data with other members within the Mama’s Choice group, trusted service providers, and trusted business partners located in countries other than your country of residence, in accordance with applicable law. Such third parties may be engaged in, among other things, the provision of Services to you, the processing of transactions and/or the provision of support services. By providing us with your information, you acknowledge any such transfer, storage or use.
If you live in the EEA, please note that if we provide any information about you to any non-EEA members of our group or third-party information processors, we will take appropriate measures to ensure such companies protect your information adequately in accordance with this Privacy Policy. These measures include signing Standard Contractual Clauses in accordance with EU and other data protection laws to govern the transfers of such data. For more information about these transfer mechanisms, please contact us as detailed in the “Mama’s Choice Contact Information” section below.
If applicable, you may make a complaint to the data protection supervisory authority in the country where you are based. Alternatively, you may seek a remedy through local courts if you believe your rights have been breached.

10. HOW WE PROTECT YOUR INFORMATION

We take a variety of physical, technical, administrative, and organisational security measures to protect your information against accidental or unlawful destruction or accidental loss, alteration, unauthorised disclosure or access. However, no method of transmission over the Internet, and no means of electronic or physical storage, is absolutely secure. As such, you acknowledge and accept that we cannot guarantee the security of your information transmitted to, through, or on our Services or via the Internet and that any such transmission is at your own risk.
When you sign up for an account, you may be required to establish a username and password. If you create an account with us, you are responsible for maintaining the confidentiality of your account password and for any activity that occurs under your account. We are not responsible for any loss or damage arising from your failure to maintain the confidentiality of your password.
If you use messaging or call features that allow you to interact with events vendors and others directly through our Services, please note that for security purposes, you should not include any passwords, social security numbers, payment card information, or other sensitive information in such communications.

11. RETENTION OF YOUR INFORMATION

We store and maintain your information for the purposes for which it is processed by us. The length of time for which we retain information depends on the purposes for which we collected and use it and/or as required to comply with applicable laws.

12. CHANGES TO OUR PRIVACY POLICY

We reserve the right to amend this Privacy Policy to reflect changes in the law, our data collection and use practices, the features of our Services, or advances in technology. We will make the revised Privacy Policy accessible through the Services, so you should review the Policy periodically. If we make a material change to the Policy, you will be provided with appropriate notice in accordance with legal requirements. By continuing to use the Services, you are confirming that you have read and understood the latest version of this Privacy Policy.

13. MAMA’S CHOICE CONTACT INFORMATION

If you have any questions or comments regarding our privacy practices, you can contact us at [email protected],
write to us at
71 Ayer Rajah Crescent,
#01-04/05,
Singapore 13995 or call us at +65 6344 2865.

Last Update: 19/05/2020