Affiliate and creator programme

Share the products you already use

Commission of up to 15% when one of your followers buys through your link on Shopee, TikTok Shop and Lazada. There is no follower minimum. We look at what you make, not how many people follow you.

15%: maximum commission per order
0: follower minimum
3: ways to join

Apply See the figures you can quote

Three ways to join

We sell in Singapore through Shopee, TikTok Shop and Lazada, so most creator sales happen inside the platform, and the platform sets and pays the commission.

TikTok Shop

Find Mama's Choice in the TikTok Shop affiliate centre and request the products you want to feature. We reply within a few working days.

TikTok Shop calculates and pays the commission.

Commission up to 15% per order. We confirm the exact rate when your application is approved.

Shopee Affiliate and Shopee Live

Sign up to the Shopee Affiliate Programme, then choose the Mama's Choice products from our official store that you want to share or show in a live session.

Shopee calculates and pays the commission.

Commission up to 15% per order. We confirm the exact rate when your application is approved.

A direct link to our site

For creators and publications who would rather link straight to this site. We issue a link in your name.

We pay you directly once the order is complete.

Commission up to 15% per order. We confirm the exact rate when your application is approved. Coming once this site takes payment itself.

Content rules

What you can say about our products

158 of our figures are published with their sample size, year and method on the Evidence page. Quote them from there, with their basis, and you will not overstate anything.

Quote only the figures we publish
Every figure you may use is on the Evidence page, with its sample size, year and method. Do not use any other number, even one that sounds close. Our figures come from surveys, so present them as what users said, not as proof that a product works.
Give the basis with any percentage
A percentage needs its basis next to it: how many people answered, who ran the survey and when. Copy the wording from the Evidence page. A bare “9 in 10 Mamas” is not enough.
No medical or safety claims
Our skin, hair and oral-care products are cosmetics under Singapore's Health Products Act, so they may not be described as treating, healing, curing, relieving or preventing any condition. Leave out rash, eczema, sore or cracked nipples, hair loss, hair growth, stretch mark prevention, milk supply and slimming. Do not call anything “safe for pregnancy”, “100% safe”, “chemical-free” or “doctor recommended”, or say it is approved by HSA. Say what the product is, what is in it, how to use it and how your skin or hair felt.
Disclose gifted and paid content
The ASAS Guidelines for Interactive Marketing Communication and Social Media ask you to disclose any payment, commission, affiliate link or free product, including samples we send you. Put the disclosure at the start of the post or caption, where nobody can miss it, not behind a link: the platform's paid-partnership label, #ad, #sponsored, or “Gifted by Mama's Choice”.
Do not promise results
Tell your own experience as yours. Do not promise anyone a result, or a result by a certain date. Results differ from person to person.
Before and after photos
Use only your own photos, unedited and with the time between them stated, or the material we supply. Do not reuse another customer's photos.

Who can take part

An active public account on TikTok, Instagram or Shopee.
Content about pregnancy, breastfeeding, caring for a baby, or looking after yourself.
Based in one of the countries we sell in.
No minimum follower count. We look at what you make, not how many people follow you.

What you get

Product photographs and ready-made material.
The list of figures you may quote, each with its source, from the Evidence page.
Product samples for approved creators, while stocks last.
A code for your followers, where the platform offers one.

How to apply

Email us at hello@mamaschoice.sg with a link to your account and one piece of content you are proud of. On the marketplaces you can also request our products from inside the app.