Personal and feminine care
Non-Fluoride Toothpaste
A fresh-mint toothpaste made for pregnancy and breastfeeding, without fluoride or SLS, with a mint taste 89% of mothers called just right (2022 satisfaction survey, n=62).
5.0 · 80 reviews100 gr
≈ $0.20 a day · around 50 days of use, on the brand's own average usage
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It contains miswak, chlorophyllin and allantoin, and is made without fluoride, SLS, triclosan or parabens.
HSA
Cosmetics notified
Halal
Certified by MUI
Lab tested in Singapore
Formulated and tested
Free fromFluorideSLSSulfatesParabensPhthalatesDrying alcoholTriclosanwhy?close
- Free from Fluoride
- A mineral that many toothpastes use to strengthen tooth enamel against decay.
- We did not leave fluoride out because it is harmful. It is effective. But babies and toddlers cannot rinse and spit yet, and in the first trimester nausea can make brushing something you rush, so a little paste often gets swallowed. For those moments we chose a formula without fluoride. What we use instead differs by product. The baby and kids toothpaste uses hydroxyapatite, the mineral tooth enamel is mostly made of. The toothpaste for pregnancy uses calcium carbonate and miswak (siwak).
- Free from SLS
- A surfactant that makes soaps, shampoos and toothpastes lather richly.
- Lots of foam feels clean, though the foam itself does little of the cleaning. SLS is one of the surfactants most often reported to irritate skin, and some studies have linked SLS in toothpaste to mouth ulcers in people who get them often. Gums can also feel more tender than usual during pregnancy. So in the products that lather, we use other cleansers.
- Free from Sulfates
- A family of cleansing surfactants that includes SLES.
- They clean very well, and that includes lifting away natural oils that are better left in place. Skin and scalp can feel more reactive during pregnancy, and losing those oils can leave them feeling dry rather than fresh.
- Free from Parabens
- A preservative that keeps bacteria and mould from growing in a product.
- A water-based product needs a preservative, because without one bacteria and mould can grow in it. We chose others, such as 1,2-hexanediol and caprylhydroxamic acid, because many mothers prefer products without parabens during pregnancy, and we can offer that without giving up a working preservative.
- Free from Phthalates
- A plasticiser, sometimes carried into a formula through a fragrance blend.
- Phthalates are rarely listed by name, because they can sit inside a fragrance blend that appears on the label as one word, “fragrance”. We chose not to use them at all, so our ingredient list means what it says.
- Free from Drying alcohol
- Alcohol denat. and similar alcohols, which make a product dry quickly and feel light.
- It can draw moisture out of skin that already dries out more easily in pregnancy. Many women also find their sense of smell sharper in the first trimester, and the smell of alcohol is often named as a trigger for nausea. We mean only this kind of alcohol. Names like cetyl or stearyl alcohol, which you may see in an ingredient list, are fatty alcohols that soften skin rather than dry it. Benzyl alcohol is used as a preservative. Neither is a drying alcohol.
- Free from Triclosan
- An antibacterial ingredient, once common in toothpaste and soap.
- Several countries have restricted its use, and it adds little to an everyday product. When we can leave something out without losing quality, we do.
About this product
- Cleans teeth and helps remove plaque
- Freshens breath with a fresh mint taste
- Regular brushing with it may help fight tooth decay
- Made without fluoride and SLS
- In a 2022 satisfaction survey of 62 mothers, 89% said the mint was just right
Who it is for
- Women who are pregnant or breastfeeding, and after birth.
- For babies and young children, choose Mama's Choice Baby & Kids Toothpaste, which is made for ages 6 months and over.
What Mamas noticed
Each figure comes from a survey or a test, with its method, year and number of people beneath it.
93%
of Mamas felt comfortable using it, with no nausea
Consumer satisfaction survey 2022, n=62
89%
of Mamas felt the mint was just right
Consumer satisfaction survey 2022, n=62
0%
SLS and fluoride in the formula
The survey results in full
Consumer satisfaction survey 2022, n=62
The top three results in each category. The rest sit behind the link under each one, including the question that scored lowest.
74–95% the range across all 13 questions, the lowest one included.
Comfort during pregnancy
- 93%
- felt comfortable using it, with no nausea
- 80%
- felt more comfortable while brushing
Taste and feel
- 89%
- felt the mint was just right
- 86%
- felt their mouth was fresh after brushing
- 86%
- liked the taste
Texture and scent
- 85%
- felt the texture was just right
- 80%
- liked the scent
- 74%
- felt the scent lasted a good while
Packaging
- 95%
- felt the packaging did not leak easily
- 95%
- felt the label did not come off easily
- 94%
- felt it was easy to carry anywhere
2 more results in this category
- 86%
- felt the packaging was easy to use
- 83%
- liked the shape of the packaging
No fluoride, no SLS
Mint, chlorophyll and allantoin
Peppermint oil and chlorophyll freshen your breath, in a paste with allantoin and miswak extract. It is made without fluoride and without SLS, the two ingredients pregnant mothers ask us about most.
Ingredients
Formulated and tested in a laboratory in Singapore, with every ingredient listed in full.
Miswak
Salvadora persica, a plant traditionally used to clean teeth
Mint
peppermint oil and menthol give a fresh mint taste
Chlorophyllin
helps freshen breath
Allantoin
a conditioning ingredient used in oral care
Key ingredients
No fluoride, no SLS
Peppermint oil and calcium carbonate, a mild mineral cleaner, in a paste made without fluoride or SLS and formulated for use during pregnancy.
Step by step
How to use it
01
Brush in the morning and at night, or after meals.
02
Use a soft-bristled toothbrush and brush your teeth and gums gently in small circles.
03
You can use it all through pregnancy and after birth.
Full ingredient list
We list every ingredient as it appears on the pack, with what it is there for. The number in front of each name is its place in the pack's list, which starts with the ingredient there is most of. We keep that order.
See the full ingredient dictionary which holds every ingredient in our products and what it does.
4 key ingredients
- 05Chlorophyllin-Copper Complex
- A stable form of chlorophyll. Colours the paste and helps freshen breath.
- 11Eucheuma Spinosum Extract
- A red seaweed extract. Gives the paste body and holds moisture.
- 15Salvadora Persica Bark Root Extract
- Miswak, a plant traditionally used as a chewing stick to clean teeth.
- 16Sodium Saccharin
- A calorie-free sweetener. Gives the toothpaste its sweetness.
See 12 more ingredientsClose the list
- Calcium Carbonate
- Cleanser
- A natural mineral. Helps remove plaque and polishes the tooth surface.
- Sorbitol
- Moisturiser
- A sweetener found in fruit. Sweetens the paste and keeps it from drying out.
- Aqua
- Solvent
- The base of the formula. Dissolves the other ingredients and carries them evenly across the skin.
- Aloe Vera Leaf Extract
- Skin comfort
- Aloe vera extract. Moisturises and helps skin feel comfortable.
- Silica
- Cleanser
- A mineral from quartz. Helps remove plaque gently.
- Mentha Piperita Oil
- Fragrance
- Peppermint oil. Gives the mint taste and smell.
- Disodium Phosphate
- Stabiliser
- Keeps the acidity level of the formula stable.
- Sodium Carboxymethylcellulose
- Texture
- A derivative of plant cellulose. Keeps the texture of the paste stable.
- Menthol
- Fragrance
- Comes from peppermint oil. Gives a fresh, cool feel.
Who can use this product?
Women who are pregnant or breastfeeding, and after birth, or For babies and young children, choose Mama's Choice Baby & Kids Toothpaste, which is made for ages 6 months and over.
Can I use it during pregnancy and while breastfeeding?
It is formulated for use during pregnancy and breastfeeding. No fluoride, No SLS, No parabens, No alcohol, No triclosan
What have Mamas noticed after using it?
93% of Mamas felt comfortable using it, with no nausea (Consumer satisfaction survey 2022, n=62). Results differ from person to person.
What other Mamas say
80 reviews · 5.0 on average
Have you used this product?
Tell us how it went, whatever the star rating. Your review helps another Mama choose with confidence.
Suitability: good Performance: good Formulation: good Fast delivery
Formulation: Non-fluoride formulation Suitability: Suitable for pregnancy and breastfeeding Yet to try it, but chance upon it as it is not easy to find Non-fluoride toothpaste which is pregnancy friendly. Fast and prompt delivery👍🏻
Performance: Good Formulation: Good Suitability: Good Fast delivery, dented abit but should be OK for use.
the order was delivered very quickly, just within a few days, and came well wrapped. thank you seller!
Performance: 5/5 Quality: 5/5 Value For Money: 3/5 A little expensive compared to other brands but the quality is there. I have tried other brands that are cheaper but it always felt like my mouth is not clean after brushing
Performance: yet to try Value For Money: buy bundle of 3 for cost savings Quality: looks good Paste is green in color, taste minty and fresh after brushing
Quality: New Value For Money: good Bought it during 12.12 sales. Hope this helps me with the nausea issue.
Value For Money: Yes Performance: Good texture Quality: Good toothpaste to support the brand
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