Best seller·Oral care
Baby & Kids Toothpaste
Strawberry, bubble gum or orange: a fluoride-free toothpaste children enjoy, with xylitol and hydroxyapatite, that makes twice-a-day brushing easier.
45 g
≈ $0.13 a day · around 56 days of use, on the brand's own average usage
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Regular brushing with this toothpaste may help fight tooth decay. It cleans teeth and gums, helps remove plaque and freshens breath.
HSA
Cosmetics notified
Halal
Certified by MUI
Lab tested in Singapore
Formulated and tested
Free fromFluorideSLSSulfatesParabensPhthalatesDrying alcoholTriclosanwhy?close
- Free from Fluoride
- A mineral that many toothpastes use to strengthen tooth enamel against decay.
- We did not leave fluoride out because it is harmful. It is effective. But babies and toddlers cannot rinse and spit yet, and in the first trimester nausea can make brushing something you rush, so a little paste often gets swallowed. For those moments we chose a formula without fluoride. What we use instead differs by product. The baby and kids toothpaste uses hydroxyapatite, the mineral tooth enamel is mostly made of. The toothpaste for pregnancy uses calcium carbonate and miswak (siwak).
- Free from SLS
- A surfactant that makes soaps, shampoos and toothpastes lather richly.
- Lots of foam feels clean, though the foam itself does little of the cleaning. SLS is one of the surfactants most often reported to irritate skin, and some studies have linked SLS in toothpaste to mouth ulcers in people who get them often. Gums can also feel more tender than usual during pregnancy. So in the products that lather, we use other cleansers.
- Free from Sulfates
- A family of cleansing surfactants that includes SLES.
- They clean very well, and that includes lifting away natural oils that are better left in place. Skin and scalp can feel more reactive during pregnancy, and losing those oils can leave them feeling dry rather than fresh.
- Free from Parabens
- A preservative that keeps bacteria and mould from growing in a product.
- A water-based product needs a preservative, because without one bacteria and mould can grow in it. We chose others, such as 1,2-hexanediol and caprylhydroxamic acid, because many mothers prefer products without parabens during pregnancy, and we can offer that without giving up a working preservative.
- Free from Phthalates
- A plasticiser, sometimes carried into a formula through a fragrance blend.
- Phthalates are rarely listed by name, because they can sit inside a fragrance blend that appears on the label as one word, “fragrance”. We chose not to use them at all, so our ingredient list means what it says.
- Free from Drying alcohol
- Alcohol denat. and similar alcohols, which make a product dry quickly and feel light.
- It can draw moisture out of skin that already dries out more easily in pregnancy. Many women also find their sense of smell sharper in the first trimester, and the smell of alcohol is often named as a trigger for nausea. We mean only this kind of alcohol. Names like cetyl or stearyl alcohol, which you may see in an ingredient list, are fatty alcohols that soften skin rather than dry it. Benzyl alcohol is used as a preservative. Neither is a drying alcohol.
- Free from Triclosan
- An antibacterial ingredient, once common in toothpaste and soap.
- Several countries have restricted its use, and it adds little to an everyday product. When we can leave something out without losing quality, we do.
About this product
- Cleans teeth and gums and helps remove plaque
- Regular brushing with it may help fight tooth decay
- Freshens breath
- Three flavours: strawberry, bubble gum and orange
- No added sugar
- In a 2022 home-use test with 28 mothers, 93% said their child's teeth and gums felt cleaner
Who it is for
- Babies from 6 months and children from 3 years.
- Children who are learning to brush.
What Mamas noticed
Each figure comes from a survey or a test, with its method, year and number of people beneath it.
93%
of Mamas agreed it helps their child's teeth and gums feel cleaner
Consumer use test 2022, n=28
93%
of Mamas agreed it helps their child's breath feel fresher
Consumer use test 2022, n=28
91%
of Mamas agreed they would swap their child's current toothpaste for this one
Consumer use test 2023, n=32
0%
fluoride in the formula
The survey results in full
Consumer use test 2022, n=28
The top three results in each category. The rest sit behind the link under each one, including the question that scored lowest.
78–100% the range across all 17 questions, the lowest one included.
Teeth and gums
- 93%
- agreed it helps their child's teeth and gums feel cleaner
- 93%
- agreed it helps clean food and debris from teeth and gums
- 93%
- agreed it helps their child's breath feel fresher
2 more results in this category
- 93%
- agreed it helps reduce the look of plaque on teeth and keep it from building up
- 93%
- agreed their child seemed to enjoy brushing more after using it
Texture, lather and packaging
- 100%
- agreed their child liked the texture of the toothpaste
- 96%
- agreed their child liked the packaging design
- 89%
- agreed their child liked how much it lathered
The 2023 test
Consumer use test 2023, n=32
- 94%
- agreed their child liked this toothpaste
- 91%
- agreed they would swap their child's current toothpaste for this one
- 88%
- agreed it helps clean their child's teeth and gums
6 more results in this category
- 88%
- were satisfied with this toothpaste for their child's brushing
- 88%
- agreed their child liked the scent of the toothpaste
- 88%
- agreed their child liked the taste of the toothpaste
- 84%
- agreed it helps their child's breath feel fresher
- 84%
- agreed their child liked the texture of the toothpaste
- 78%
- agreed it helps reduce the look of plaque on teeth
What the claim rests on
Calendula extract certified organic by Ecocert
Before and after
Children's teeth before use and on day 14
Photos from two children who brushed twice a day for 14 days.
- The difference to look for is visible plaque on the teeth. Toothpaste does not change the colour of the enamel.
Drag across each photo to compare the two.
Every photo on this page came from a customer or a member of a Mama's Choice user panel, and is published unretouched. The lighting, the camera angle and the pose differ from photo to photo, because none of them were taken under controlled conditions. These photos are usage documentation, not a clinical test, and results can differ from person to person.
Fluoride-free
Hydroxyapatite and xylitol
Hydroxyapatite is a calcium phosphate, the same mineral that tooth enamel is mostly made of. It sits with xylitol in a fluoride-free paste, and regular brushing with this toothpaste may help fight tooth decay. Use a smear the size of a grain of rice, and brush for your child until they can spit.
Ingredients
Formulated and tested in a laboratory in Singapore, with every ingredient listed in full.
Xylitol
a sweetener that gives a sweet taste without added sugar
Hydroxyapatite
a form of calcium phosphate, the mineral that tooth enamel is mostly made of
Organic Calendula
an extract of the calendula flower, certified organic by Ecocert
Step by step
How to use it
01
Put toothpaste on the brush: a smear the size of a grain of rice for babies from 6 months, and a pea-sized amount for children from 3 years.
02
Brush for two minutes, in small circles.
03
Brush for your child, or help them, until they can spit out the toothpaste.
04
Rinse with clean water once your child is able to.
05
Brush in the morning and at night.
Full ingredient list
We list every ingredient as it appears on the pack, with what it is there for. The number in front of each name is its place in the pack's list, which starts with the ingredient there is most of. We keep that order.
See the full ingredient dictionary which holds every ingredient in our products and what it does.
2 key ingredients
- 08Calcium Glycerophosphate
- A calcium and phosphate salt used in toothpaste.
- 09Hydroxyapatite
- The mineral that tooth enamel is mostly made of.
See 11 more ingredientsClose the list
- Aqua
- Solvent
- The base of the formula. Dissolves the other ingredients and carries them evenly across the skin.
- Isomalt
- Moisturiser
- A sweetener from beet sugar that holds moisture.
- Xylitol
- Moisturiser
- A sweetener from plants. Sweetens the paste and keeps it from drying out.
- Flavor
- Fragrance
- Flavouring.
- Xanthan Gum
- Texture
- A natural thickener made by fermentation.
- *Calendula Officinalis Flower Extract
- Skin comfort
- Calendula flower. Helps skin feel comfortable.
What have Mamas noticed after using it?
See "Children's teeth before use and on day 14" on this page, from users' own photos. 93% of Mamas agreed it helps their child's teeth and gums feel cleaner (Consumer use test 2022, n=28). Results differ from person to person.
What if my child swallows some?
Young children always swallow a little toothpaste, so the amount is what matters: a rice-grain smear for babies from 6 months, and a pea-sized amount from 3 years. Brush for your child until they can spit. The formula is fluoride-free, with a mild taste children like.
Does this product contain fluoride?
No. It is formulated without fluoride and contains xylitol. Regular brushing with this toothpaste may help fight tooth decay. If your dentist recommends a fluoride toothpaste for your child, follow that advice.
What other Mamas say
5 reviews
Have you used this product?
Tell us how it went, whatever the star rating. Your review helps another Mama choose with confidence.
My child doesn't fuss at brushing time any more. She loves the bubble gum flavour. Before this I had to coax her every single time, now she picks up the toothbrush herself. The scent is light, not too sweet. This Mama is very pleased.
My child still can't really rinse and spit, so I went looking for a brand with gentle ingredients. Using this, I feel a lot more confident. 💗💗
The orange flavour smells so good. My child liked it from the very first use. After brushing, his mouth smells fresh and clean.
My child doesn't like the smell of mint, so we tried the orange one. Turns out he likes it, and brushing really has become easier.
Mama's Choice toothpaste is very good. My child's teeth look brighter after using it regularly. I hope the white marks on my child's teeth will go away. I ordered the strawberry one and it tickles my child's tongue a bit, maybe because it is a little sweet. Next time, God willing, I may try another flavour. Packaging: good. Workmanship quality: good. Colour: pretty, attractive.
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What we have written about this product
The guides that mention this product, with the source behind every number.
