Skip to content

Buy from our official store on Shopee and TikTok Shop or from a stockist in Singapore

Mama's Choice

Best seller·Face care

Gentle Face Wash

A soft gel cleanser that washes away the day without leaving your face tight. In a 2022 survey of 128 mothers, 96% said their skin felt more moisturised and softer.

$17.90

100 ml

≈ $0.85 a day · around 21 days of use, on the brand's own average usage

Buy from our official store

It contains rice extract, niacinamide and hydrolyzed collagen, and is made without sulfates, parabens or fragrance. It is formulated for women who are pregnant or breastfeeding, and suits any skin type.

HSA

Cosmetics notified

Halal

Certified by MUI

Lab tested in Singapore

Formulated and tested

Dermatologically tested

Across our skincare range

Free fromSLSSulfatesParabensPhthalatesDrying alcoholTriclosanwhy?
Free from SLS
A surfactant that makes soaps, shampoos and toothpastes lather richly.
Lots of foam feels clean, though the foam itself does little of the cleaning. SLS is one of the surfactants most often reported to irritate skin, and some studies have linked SLS in toothpaste to mouth ulcers in people who get them often. Gums can also feel more tender than usual during pregnancy. So in the products that lather, we use other cleansers.
Free from Sulfates
A family of cleansing surfactants that includes SLES.
They clean very well, and that includes lifting away natural oils that are better left in place. Skin and scalp can feel more reactive during pregnancy, and losing those oils can leave them feeling dry rather than fresh.
Free from Parabens
A preservative that keeps bacteria and mould from growing in a product.
A water-based product needs a preservative, because without one bacteria and mould can grow in it. We chose others, such as 1,2-hexanediol and caprylhydroxamic acid, because many mothers prefer products without parabens during pregnancy, and we can offer that without giving up a working preservative.
Free from Phthalates
A plasticiser, sometimes carried into a formula through a fragrance blend.
Phthalates are rarely listed by name, because they can sit inside a fragrance blend that appears on the label as one word, “fragrance”. We chose not to use them at all, so our ingredient list means what it says.
Free from Drying alcohol
Alcohol denat. and similar alcohols, which make a product dry quickly and feel light.
It can draw moisture out of skin that already dries out more easily in pregnancy. Many women also find their sense of smell sharper in the first trimester, and the smell of alcohol is often named as a trigger for nausea. We mean only this kind of alcohol. Names like cetyl or stearyl alcohol, which you may see in an ingredient list, are fatty alcohols that soften skin rather than dry it. Benzyl alcohol is used as a preservative. Neither is a drying alcohol.
Free from Triclosan
An antibacterial ingredient, once common in toothpaste and soap.
Several countries have restricted its use, and it adds little to an everyday product. When we can leave something out without losing quality, we do.
This productSulfate-freeFragrance-free

About this product

  • Cleans away dirt, dust and oil
  • Leaves your face feeling moisturised and soft
  • A clear gel with a low lather, because it is made without sulfates such as SLS
  • Suitable for sensitive skin: in a Human Repeat Insult Patch Test on the finished product by SKINPROOF, Jakarta (December 2020), completed by 49 adults, two-thirds of them with sensitive skin, it showed no potential to irritate or sensitise
  • In a 2022 satisfaction survey of 128 mothers, 96% said their skin felt more moisturised and softer, and 83% said it looked brighter

Who it is for

  • Women who are pregnant or breastfeeding
  • Any skin type, including sensitive skin

What Mamas noticed

Each figure comes from a survey or a test, with its method, year and number of people beneath it.

HRIPT

a dermatologist-supervised repeat patch test on the finished product

HRIPT test on 49 subjects, 67.3% with sensitive skin, dermatologist supervised. SKINPROOF, Jakarta, December 2020

96%

of Mamas felt their skin was more moisturised and softer

Consumer satisfaction survey 2022, n=128

83%

of Mamas felt their skin looked brighter after washing

Consumer satisfaction survey 2022, n=128

Hydrolysed marine collagen

Marine Collagen HD

Collagen from the scales of sea fish, broken down into small peptides, with rice extract and niacinamide. The wash cleans without leaving skin feeling tight, which helps if your skin has felt more sensitive since you became pregnant.

Where the ingredient comes from · Sea fish scales, processed in South Korea

Marine Collagen HD in Gentle Face Wash

Ingredients

Formulated and tested in a laboratory in Singapore, with every ingredient listed in full.

The ingredients in Gentle Face Wash
  • Rice Extract

    helps skin feel moisturised and comfortable

  • Niacinamide

    helps skin feel soft and look brighter

  • Hydrolyzed Collagen Extract

    helps skin feel supple

Step by step

How to use it

  1. 01

    Rinse your face with clean water.

  2. 02

    Rub a little face wash between your hands until it lathers.

  3. 03

    Massage it over your face gently, in small upward circles.

  4. 04

    Rinse with clean water, preferably cool.

  5. 05

    In the morning, once your face is dry, follow with Mama's Choice Daily Protection Face Moisturizer SPF 20 PA++.

Full ingredient list

We list every ingredient as it appears on the pack, with what it is there for. The number in front of each name is its place in the pack's list, which starts with the ingredient there is most of. We keep that order.

15 ingredientsMoisturiserKey ingredientCleanserTexturePreservativeSolventStabiliser

See the full ingredient dictionary which holds every ingredient in our products and what it does.

2 key ingredients

03Niacinamide
Vitamin B3. Water-soluble and helps retain moisture in the skin's outer layer.
08Oryza Sativa (Rice) Extract
Rice extract. A source of amino acids and antioxidants.
See 13 more ingredients
01
Aqua (Water)
Solvent
The base of the formula. Dissolves the other ingredients and carries them evenly across the skin.
02
Glycerin
Moisturiser
Draws water into the upper layer of the skin and holds it there.
04
Butylene Glycol
Solvent
Helps the other ingredients dissolve evenly, and holds water as well.
05
Hydrolyzed Collagen Extract
Moisturiser
Hydrolysed collagen protein. Forms a light film that holds water at the skin's surface.
06
Sodium Cocoyl Glycinate
Cleanser
A gentle surfactant from coconut oil, with no sulfate.
07
Hydroxyethylcellulose
Texture
A thickener from plant fibre.
09
Sodium Chloride
Texture
Salt. Sets the thickness.
10
Ethyl Lauroyl Arginate HCl
Preservative
A preservative made from the amino acid arginine.
11
Coconut Acid
Cleanser
Coconut fatty acid; the base material of soap.
12
Sodium Cocoate
Cleanser
Soap made from coconut oil.
13
1,2-Hexanediol
Preservative
Helps preserve the formula without parabens.
14
Tetrasodium Glutamate Diacetate
Stabiliser
An amino-acid-based mineral binder.
15
Sodium Glycolate
Stabiliser
Balances the acidity of the formula so its pH stays close to the pH of skin.

Who can use this product?

Women who are pregnant or breastfeeding, or Any skin type, including sensitive skin.

Can I use it during pregnancy and while breastfeeding?

It is formulated for use during pregnancy and breastfeeding. Sulfate-free, Paraben-free, Fragrance-free, Dermatologically tested

What have Mamas noticed after using it?

HRIPT a dermatologist-supervised repeat patch test on the finished product (HRIPT test on 49 subjects, 67.3% with sensitive skin, dermatologist supervised. SKINPROOF, Jakarta, December 2020). Results differ from person to person.

What other Mamas say

9 reviews

Have you used this product?

Tell us how it went, whatever the star rating. Your review helps another Mama choose with confidence.

s*****a
· Shopper in Thailand, translated
Texture: clear gel, does not feel sticky on the face, rinses off easily. Effectiveness: after using it my face feels moisturised, not dry and rough. Suitable for pregnant mothers. Delivery was fast too.

k*****5
· Shopper in Thailand, translated
Texture: gentle and safe, the sort you can feel confident about, made specially for mothers. Effectiveness: it works well, washing with it feels like you have not washed at all, very moisturising, not drying, not tight. I do find that it cannot take off waterproof sunscreen and make up, so it suits mothers who do not wear make up at all.

n*****t
· Shopper in Thailand, translated
Texture: clear gel, slippery, does not cling to the face, rinses off easily. The face wash gel is good, no reaction for me, gentle, suits pregnant mothers. One tube lasts a long time, I have used about five tubes already.

n*****e
· Shopper in Thailand, translated
Texture: the cleansing gel feels gentle and safe. After it arrived I was a little surprised that the packaging had changed, but it still works as well as before.

S***a
· Shopper in Indonesia, translated
Clear liquid, the scent is not overdone. I cannot really feel the effect yet, but I am happy that there is no foam at all and no tight feeling after using it.
margaretimeedegalicia
· Verified buyer
Bought together with other Mama's choice products... Now I feel safe with what I used during this time... Thank you seller! ?

9racequek
· Verified buyer
Been eyeing on this. Waiting to try these out.. Got $10 dollar off from using TheAsianParent. That's why I'm finally getting these to try yay!

rahrahhsim
· Verified buyer
Like how it doesn’t leave my face feeling dry and tight after washing. Really affordable too and does a good job in cleansing.