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Mama's Choice

Breastfeeding

Intensive Nipple Cream

A rich lanolin balm that keeps nipple skin soft and moisturised through the feeding weeks, and you do not need to wipe it off before a feed.

5.0 · 46 reviews
$12.90

15 ml

≈ $0.92 a day · around 14 days of use, on the brand's own average usage

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It is made with five ingredients: lanolin, shea butter, coconut oil, tocopheryl acetate (a form of vitamin E) and date fruit extract. It has no fragrance and no alcohol, and you do not need to wipe it off before a feed.

HSA

Cosmetics notified

Halal

Certified by MUI

Lab tested in Singapore

Formulated and tested

Dermatologically tested

Across our skincare range

Free fromParabensPhthalatesDrying alcoholwhy?
Free from Parabens
A preservative that keeps bacteria and mould from growing in a product.
A water-based product needs a preservative, because without one bacteria and mould can grow in it. We chose others, such as 1,2-hexanediol and caprylhydroxamic acid, because many mothers prefer products without parabens during pregnancy, and we can offer that without giving up a working preservative.
Free from Phthalates
A plasticiser, sometimes carried into a formula through a fragrance blend.
Phthalates are rarely listed by name, because they can sit inside a fragrance blend that appears on the label as one word, “fragrance”. We chose not to use them at all, so our ingredient list means what it says.
Free from Drying alcohol
Alcohol denat. and similar alcohols, which make a product dry quickly and feel light.
It can draw moisture out of skin that already dries out more easily in pregnancy. Many women also find their sense of smell sharper in the first trimester, and the smell of alcohol is often named as a trigger for nausea. We mean only this kind of alcohol. Names like cetyl or stearyl alcohol, which you may see in an ingredient list, are fatty alcohols that soften skin rather than dry it. Benzyl alcohol is used as a preservative. Neither is a drying alcohol.
This productNo fragranceno alcoholNo parabensno phthalatesno triclosanno SLSContains lanolin

About this product

  • Moisturises and softens dry nipple skin
  • Helps protect the skin from dryness
  • In a 2022 satisfaction survey of 74 mothers, 96% said dry nipple skin felt softer

What Mamas noticed

Each figure comes from a survey or a test, with its method, year and number of people beneath it.

96%

of Mamas felt dry nipple skin became softer

Consumer satisfaction survey 2022, n=74

93%

of Mamas felt the skin on their nipples looked smoother

Consumer satisfaction survey 2022, n=74

98%

of Mamas felt the texture was gentle in use

Consumer satisfaction survey 2022, n=74

The survey results in full

Consumer satisfaction survey 2022, n=74

The top three results in each category. The rest sit behind the link under each one, including the question that scored lowest.

90–100% the range across all 12 questions, the lowest one included.

Nipple skin

96%
felt dry nipple skin became softer
93%
felt the skin on their nipples looked smoother
92%
felt their nipples were more comfortable while breastfeeding

Before a feed

100%
said they felt safe using it right before breastfeeding*
95%
felt it suited sensitive skin

Texture and scent

98%
felt the texture was gentle in use
90%
liked the scent

Packaging

99%
felt it was easy to carry anywhere
98%
felt the label did not fade easily
96%
felt the packaging was easy to use
2 more results in this category
96%
felt the packaging did not leak easily
94%
liked the packaging design

*This is how respondents felt, not the result of a safety test. Follow the directions on the pack for use before a feed.

With lanolin, shea butter and coconut oil

Date extract

Date fruit extract sits in a short list of five ingredients with lanolin, shea butter, coconut oil and vitamin E. Together they moisturise and soften dry nipple and areola skin.

96%
of Mamas felt dry nipple skin became softer, in a consumer satisfaction survey (2022, n=74)

Ingredients

Formulated and tested in a laboratory in Singapore, with every ingredient listed in full.

The ingredients in Intensive Nipple Cream
  • Lanolin

    a rich moisturiser that helps protect dry skin

  • Date Extract

    moisturises dry skin

  • Coconut Oil

    helps protect the skin from dryness

  • Shea Butter

    moisturises and softens the skin

Coconut, dates and shea butter in glass dishes

Key ingredients

Five ingredients

Lanolin, shea butter, coconut oil, date extract and vitamin E. That is the whole list.

Step by step

How to use it

  1. 01

    Squeeze a bean-sized amount of cream onto a clean finger.

  2. 02

    After a feed, spread it evenly over the nipple and areola until it absorbs.

  3. 03

    You can also apply it before a feed, or whenever your skin feels dry.

Extra tips

  • You can also use it during pregnancy if your nipple skin feels dry.
  • It works well on dry lips and other dry patches of skin too.

Full ingredient list

We list every ingredient as it appears on the pack, with what it is there for. The number in front of each name is its place in the pack's list, which starts with the ingredient there is most of. We keep that order.

5 ingredientsSoftenerProtectorKey ingredient

See the full ingredient dictionary which holds every ingredient in our products and what it does.

2 key ingredients

04Tocopheryl Acetate
Vitamin E in a stable form. An antioxidant that protects the oils in the formula.
05Phoenix Dactylifera (Date) Fruit Extract
Date fruit extract. An antioxidant.
See 3 more ingredients
01
Lanolin
Protector
A natural fat from sheep's wool. Forms a layer that keeps water from evaporating out of the skin.
02
Butyrospermum Parkii (Shea) Butter
Softener
Shea butter. Moisturises and softens.
03
Cocos Nucifera (Coconut) Oil
Softener
Coconut oil. Moisturises and softens.

Can I use it during pregnancy and while breastfeeding?

It is formulated for use during pregnancy and breastfeeding. No fragrance, no alcohol, No parabens, no phthalates, no triclosan, no SLS, Dermatologically tested, Contains lanolin, which comes from sheep's wool. Do not use it if you know you react to lanolin or wool.

What have Mamas noticed after using it?

96% of Mamas felt dry nipple skin became softer (Consumer satisfaction survey 2022, n=74). Results differ from person to person.

Can I use it while I am breastfeeding?

Yes. It is made for use while breastfeeding, and you can leave it on without washing it off before a feed.

What other Mamas say

48 reviews · 5.0 on average

Have you used this product?

Tell us how it went, whatever the star rating. Your review helps another Mama choose with confidence.

wormgade
· Shopper in Thailand, translated
This is a nipple cream that really works well. I ordered it to start putting on from my third trimester, and now that I am close to giving birth I have ordered another tube. The cream is not too sticky or heavy, easy to use, and one tube lasts a long time.

jarinnns
· Shopper in Thailand, translated
Texture: the cream spreads easily. Nourishment: reduces cracking. Function: protects. I have received it, ordered one day and it arrived already. This is my first time ordering and I have not used it yet, but the reviews I read looked promising.

i*****c
· Verified buyer
Performance: perfect. Quality: perfect. Value for money: defo. Recommended by my postnatal masseuse. Much needed, immediate relief for sore and cracked nipples. After using for a few days almost felt like didnt need to use anymore haha, miracle worker. Love it, thanks seller.

y*****h
· Verified buyer
Repeated purchase. Find that this is one of the better cream as it's easily absorbent. Delivery was fast too and package came well bubble wrapped.

t*****e
· Verified buyer
The only nipple cream that works for me doesn't leave me with cracked nips. The others doesn't seem to work as well and baby is okay with the nip cream. Fast delivery!!!

s*****7
· Verified buyer
Performance: used it as lip balm. Quality: super moisturizing. Value for money: good buy. Use it for my cracked lips as it's safer if consumed and just a dot of the gel it's already very moisturizing. Love it.

cher_khs – Satisfied Mama
· Verified buyer
Friend bought this for me. I quite like it because it helps to soothe my nipples so I purchased more

meredith1090 – Satisfied Mama
· Verified buyer
Since many reviews say that it's good, I bought one to try and it is quite effective