New·Hair care
Treatment Shampoo
A gentle SLS-free shampoo made for pregnancy and breastfeeding. It leaves your scalp feeling fresh and your hair soft, smooth and easy to manage, with a light fruity-floral scent.
200 ml
≈ $0.30 a day · around 84 days of use, on the brand's own average usage
Buy from our official store
- Usual price
- $28.90
- Discount
- −$4 (14%)
- Current promotional price
- $24.90
It contains Trichogen, candlenut oil and extracts of American and Asian ginseng.
HSA
Cosmetics notified
Halal
Certified by MUI
Lab tested in Singapore
Formulated and tested
Dermatologically tested
Across our skincare range
Free fromSLSSulfatesParabensPhthalatesDrying alcoholTriclosanwhy?close
- Free from SLS
- A surfactant that makes soaps, shampoos and toothpastes lather richly.
- Lots of foam feels clean, though the foam itself does little of the cleaning. SLS is one of the surfactants most often reported to irritate skin, and some studies have linked SLS in toothpaste to mouth ulcers in people who get them often. Gums can also feel more tender than usual during pregnancy. So in the products that lather, we use other cleansers.
- Free from Sulfates
- A family of cleansing surfactants that includes SLES.
- They clean very well, and that includes lifting away natural oils that are better left in place. Skin and scalp can feel more reactive during pregnancy, and losing those oils can leave them feeling dry rather than fresh.
- Free from Parabens
- A preservative that keeps bacteria and mould from growing in a product.
- A water-based product needs a preservative, because without one bacteria and mould can grow in it. We chose others, such as 1,2-hexanediol and caprylhydroxamic acid, because many mothers prefer products without parabens during pregnancy, and we can offer that without giving up a working preservative.
- Free from Phthalates
- A plasticiser, sometimes carried into a formula through a fragrance blend.
- Phthalates are rarely listed by name, because they can sit inside a fragrance blend that appears on the label as one word, “fragrance”. We chose not to use them at all, so our ingredient list means what it says.
- Free from Drying alcohol
- Alcohol denat. and similar alcohols, which make a product dry quickly and feel light.
- It can draw moisture out of skin that already dries out more easily in pregnancy. Many women also find their sense of smell sharper in the first trimester, and the smell of alcohol is often named as a trigger for nausea. We mean only this kind of alcohol. Names like cetyl or stearyl alcohol, which you may see in an ingredient list, are fatty alcohols that soften skin rather than dry it. Benzyl alcohol is used as a preservative. Neither is a drying alcohol.
- Free from Triclosan
- An antibacterial ingredient, once common in toothpaste and soap.
- Several countries have restricted its use, and it adds little to an everyday product. When we can leave something out without losing quality, we do.
About this product
- Cleans the scalp of dirt and excess oil without leaving it feeling stripped
- Leaves hair soft, smooth and easier to manage
- Made without SLS or SLES
- A light fruity-floral scent
- In a 2025 home-use test of the shampoo and conditioner used together, 8 in 10 of the 39 mothers said their hair and scalp felt fresher, and 8 in 10 said their hair felt smoother and easier to manage
Who it is for
- Women who are pregnant or breastfeeding.
- Anyone who wants a mild shampoo for regular washing.
Watch the product video
A customer's wash-day routine with the Treatment Shampoo and Conditioner
What Mamas noticed
Each figure comes from a survey or a test, with its method, year and number of people beneath it.
8 in 10
Mamas agreed they like the shampoo
Consumer home use test 2025, n=39, on the Treatment Shampoo & Conditioner pair
9 in 10
Mamas were satisfied with how the product performs
Consumer home use test 2025, n=39, on the Treatment Shampoo & Conditioner pair
9 in 10
Mamas liked the texture
Consumer home use test 2025, n=39, on the Treatment Shampoo & Conditioner pair
A hair-care complex
Trichogen™
Trichogen™ is a hair-care complex. Here it sits with candlenut oil, biotin and two kinds of ginseng extract in a shampoo that cleans the scalp and leaves hair soft, smooth and easy to comb.
Ingredients
Formulated and tested in a laboratory in Singapore, with every ingredient listed in full.
Trichogen
a complex of plant extracts and amino acids
Candlenut
candlenut seed oil, long used in hair care in Southeast Asia
Ginseng Extract
extracts of American and Asian ginseng root
Step by step
How to use it
01
Wet your hair thoroughly.
02
Massage the shampoo into your scalp and through your hair, then rinse well.
03
Follow with Mama's Choice Treatment Conditioner.
Full ingredient list
We list every ingredient as it appears on the pack, with what it is there for. The number in front of each name is its place in the pack's list, which starts with the ingredient there is most of. We keep that order.
See the full ingredient dictionary which holds every ingredient in our products and what it does.
13 key ingredients
See 30 more ingredientsClose the list
- Water
- Solvent
- The base of the formula. Dissolves the other ingredients and carries them evenly across the skin.
- Acrylates Crosspolymer
- Texture
- A thickener; gives a light texture.
- Sodium Lauroyl Methylaminopropionate
- Cleanser
- A gentle cleanser from amino acids.
- Sodium Methyl Cocoyl Taurate
- Cleanser
- A gentle cleanser from coconut.
- Guar Hydroxypropyltrimonium Chloride
- Hair care
- A conditioner from guar seed.
- Sodium Glycolate
- Stabiliser
- Balances the acidity of the formula so its pH stays close to the pH of skin.
- Dihydroxypropyltrimonium Chloride
- Hair care
- Coats each strand so hair combs easily.
Who can use this product?
Women who are pregnant or breastfeeding, or Anyone who wants a mild shampoo for regular washing.
Can I use it during pregnancy and while breastfeeding?
It is formulated for use during pregnancy and breastfeeding. No SLS or SLES, No parabens, no phthalates, no triclosan, No dyes, No drying alcohol (alcohol denat.), Dermatologically tested, Designed and lab-tested in Singapore
What have Mamas noticed after using it?
8 in 10 Mamas agreed they like the shampoo (Consumer home use test 2025, n=39, on the Treatment Shampoo & Conditioner pair). Results differ from person to person.
What other Mamas say
4 reviews
Have you used this product?
Tell us how it went, whatever the star rating. Your review helps another Mama choose with confidence.
Texture: the shampoo feels soft and smooth. Scent: it smells very nice. Good quality product, fast delivery, packed very well. I am satisfied and will support the shop again next time.
Texture: soft and smooth, gel like. Scent: fragrant. Strength: using it continuously.
Fast delivery and shampoo conditioner seem to work although I’m not a pregnant lady. Highly recommended!
Have been using the shampoo and conditioner for a few months post natal. It smells nice and doesn't look like I have significant hair loss.
