Baby care
Baby Natural Shampoo
A mild shampoo that leaves your baby's hair soft, smooth and shiny, with a light natural scent.
200 ml
≈ $0.66 a day · around 30 days of use, on the brand's own average usage
Buy from our official store
- Usual price
- $26.90
- Discount
- −$7 (26%)
- Current promotional price
- $19.90
It contains panthenol, mulberry extract and kombu seaweed extract, with a light natural scent.
HSA
Cosmetics notified
Halal
Certified by MUI
Lab tested in Singapore
Formulated and tested
Dermatologically tested
Across our skincare range
Free fromSLSSulfatesParabensPhthalatesDrying alcoholTriclosanwhy?close
- Free from SLS
- A surfactant that makes soaps, shampoos and toothpastes lather richly.
- Lots of foam feels clean, though the foam itself does little of the cleaning. SLS is one of the surfactants most often reported to irritate skin, and some studies have linked SLS in toothpaste to mouth ulcers in people who get them often. Gums can also feel more tender than usual during pregnancy. So in the products that lather, we use other cleansers.
- Free from Sulfates
- A family of cleansing surfactants that includes SLES.
- They clean very well, and that includes lifting away natural oils that are better left in place. Skin and scalp can feel more reactive during pregnancy, and losing those oils can leave them feeling dry rather than fresh.
- Free from Parabens
- A preservative that keeps bacteria and mould from growing in a product.
- A water-based product needs a preservative, because without one bacteria and mould can grow in it. We chose others, such as 1,2-hexanediol and caprylhydroxamic acid, because many mothers prefer products without parabens during pregnancy, and we can offer that without giving up a working preservative.
- Free from Phthalates
- A plasticiser, sometimes carried into a formula through a fragrance blend.
- Phthalates are rarely listed by name, because they can sit inside a fragrance blend that appears on the label as one word, “fragrance”. We chose not to use them at all, so our ingredient list means what it says.
- Free from Drying alcohol
- Alcohol denat. and similar alcohols, which make a product dry quickly and feel light.
- It can draw moisture out of skin that already dries out more easily in pregnancy. Many women also find their sense of smell sharper in the first trimester, and the smell of alcohol is often named as a trigger for nausea. We mean only this kind of alcohol. Names like cetyl or stearyl alcohol, which you may see in an ingredient list, are fatty alcohols that soften skin rather than dry it. Benzyl alcohol is used as a preservative. Neither is a drying alcohol.
- Free from Triclosan
- An antibacterial ingredient, once common in toothpaste and soap.
- Several countries have restricted its use, and it adds little to an everyday product. When we can leave something out without losing quality, we do.
About this product
- Gently cleans the hair and scalp
- Leaves hair looking smoother, softer and shinier
- A light, fresh scent
- In a 2024 home-use test of the shampoo and Mama's Choice Baby Hair Vitamin Lotion used together, 93% of 30 mothers said they were satisfied with the shampoo
Who it is for
- Babies from birth and children over 3 years.
What Mamas noticed
Each figure comes from a survey or a test, with its method, year and number of people beneath it.
100%
of Mamas liked how it performed
Consumer use test 2024, n=30
97%
of Mamas liked how easily it rinsed out
Consumer use test 2024, n=30
The survey results in full
Consumer use test 2024, n=30
The top three results in each category. The rest sit behind the link under each one, including the question that scored lowest.
87–100% the range across all 7 questions, the lowest one included.
Overall
- 100%
- liked how it performed
- 100%
- were satisfied with how it performed
Texture, scent and lather
- 97%
- liked the scent
- 97%
- liked how easily it rinsed out
- 97%
- liked the texture
2 more results in this category
- 97%
- liked the colour
- 87%
- liked how much it lathered
What the claim rests on
With natural aroma
Kombu extract certified to the COSMOS standard by Ecocert
From kombu seaweed
Kombu seaweed extract
An extract of kombu seaweed, with provitamin B5 and mulberry, in a shampoo that cleans your baby's hair and scalp gently.
Where the ingredient comes from · Kombu seaweed
- 100%
- of Mamas liked how it performed, in a consumer use test (2024, n=30)
Ingredients
Formulated and tested in a laboratory in Singapore, with every ingredient listed in full.
Panthenol
a conditioning ingredient that helps hair feel soft
Mulberry Extract
helps hair look shiny
Kombu
a seaweed extract (Laminaria digitata) that cares for the scalp
Step by step
How to use it
01
Pour a little shampoo into your palm.
02
Massage it gently through your baby's hair and scalp.
03
Rinse well, making sure no shampoo is left on the scalp.
04
Pat the hair dry with a soft towel.
05
If you like, follow with Mama's Choice Baby Hair Vitamin Lotion on the scalp.
Full ingredient list
We list every ingredient as it appears on the pack, with what it is there for. The number in front of each name is its place in the pack's list, which starts with the ingredient there is most of. We keep that order.
See the full ingredient dictionary which holds every ingredient in our products and what it does.
7 key ingredients
- 07Laminaria Digitata (Kombu)***
- Kombu seaweed. Moisturises the scalp.
- 09Morus Alba (Mulberry) Fruit Extract
- Mulberry fruit. An antioxidant.
- 16Rosmarinus Officinalis (Rosemary) Leaf
- Rosemary leaf. Freshens the scalp.
- 24Lactic Acid
- Lactic acid. Adjusts the acidity of the formula and gently smooths the skin's surface.
See 24 more ingredientsClose the list
- Aqua
- Solvent
- The base of the formula. Dissolves the other ingredients and carries them evenly across the skin.
- Sodium C14-16 Olefin Sulfonate
- Cleanser
- A foaming cleanser, not SLS.
- Honey
- Moisturiser
- Honey. Binds water and softens.
- Centella Asiatica Extract
- Skin comfort
- Centella asiatica. Helps skin feel comfortable.
- Chamomilla Recutita (Matricaria) Flower Extract
- Skin comfort
- Chamomile flower. Helps skin feel comfortable.
- Disodium Cocoamphodiacetate
- Cleanser
- A gentle cleanser from coconut oil.
- Sodium Glycolate
- Stabiliser
- Balances the acidity of the formula so its pH stays close to the pH of skin.
- Panthenol
- Skin comfort
- Also called provitamin B5. A humectant that draws water to the skin's surface, so skin feels soft.
- Hexadecene
- Stabiliser
- Keeps the mixture from separating.
- Tetradecene
- Stabiliser
- Keeps the mixture from separating.
- Sodium Sulfate
- Stabiliser
- A mineral salt. Sets the thickness.
What age is it for?
Babies from birth and children over 3 years
What have Mamas noticed after using it?
100% of Mamas liked how it performed (Consumer use test 2024, n=30). Results differ from person to person.
Does it sting the eyes?
It is labelled tear-free, but keep it away from the eyes all the same. If it gets into your baby's eyes, rinse with clean running water and watch how they are; if stinging, redness or watering does not settle, see a doctor. If a little is swallowed, it is usually not a concern: give your child something to drink and keep an eye on them. If a larger amount is swallowed, or your child feels sick or vomits, see a doctor straight away.
What other Mamas say
2 reviews
Have you used this product?
Tell us how it went, whatever the star rating. Your review helps another Mama choose with confidence.
Made from natural ingredients and safe for little ones. After washing, the hair is soft and stays fragrant the whole day.
My child has used Mama's Choice from newborn right up to past two years old and it suits him that well. The scent is gentle. Good for the skin. Basically I love it so much. Hopefully it stays safe and reliable for newborns up to toddlers, really great.
