Mama’s Choice is committed to giving mums peace of mind and empowering them to make the best choices during their early motherhood journey. We believe that all mums should have access to personal care and treatment products that are safe for them and their little ones right from the first trimester – and that this should neither be challenging nor expensive.

That’s why we’ve spoken with over 13,000 mothers in surveys, focus groups, and home panels to ensure that our products are thoroughly designed to suit mums’ needs. We hold ourselves to a high standard of testing and transparency for all of our products, which are and always will be


Our Commitment

We provide open and honest reporting on all the ingredients found in our products.

Free of hazardous chemicals

We have zero tolerance for harmful and harsh chemicals such as parabens, triclosan, phthalates, alcohol, fluoride, and sodium lauryl sulfate.

Tested in Singapore laboratories

Our products are tested right here in Singapore, to ensure that they pass stringent tests such as those that measure heavy metal and microbial contamination, and are safe to use before, during, and after pregnancy.

Handpicked natural ingredients

We only use expertly selected ingredients from nature that we can’t wait to tell you about.

Halal certified

Our products are certified halal by MUI in Indonesia.

Our unique formulations are developed with ingredients of the best quality – derived from nature and clinically-proven to be safe for pregnant and nursing mothers. A full ingredients list can be accessed on every product page.

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Our team

Duri Granziol

CEO of Mama’s Choice

Duri is the CEO of Mama’s Choice, leading the company and determining the strategy for achieving our simple yet massive mission: to provide safe and natural products for all mums.

Formerly the CEO of one of the largest E-commerce companies in Indonesia, he is keenly aware of the need to create top quality products for mothers that they can get easily, quickly, and affordably. As Mama’s Choice moves into this space, Duri proudly helms a team that works tirelessly and passionately to ensure that the best products we can make reach as many Mamas as we dream possible.

Carmen Yuen

Investor & Advisor

Carmen drives the strategy and direction of Mama's Choice as a brand, making sure that we stay committed to mothers. As a mother of 4, she understands the sleepless nights and emotional challenges faced by working mums and mums-to-be. Driven by passion and experience, Carmen advises our team on how to deliver products that fit your needs best.

Rahne Putri

Head of Branding

With more than 9 years of experience in the advertising industry, Rahne is brilliant at developing creative ideas for branding and marketing activities. As a mother, she has a personal mission to empower women and create a better life for themselves, their children, and their family as a unit.

In addition to her career and role as a Mama, she also works as a writer and blogger. In 2011, she was named among the Top 100 Most Influential Youth, Women and Netizens by The Marketeers.

Melvin Lo

Product and Brand Developer

Melvin conducts research and enforces strict ingredients screening to ensure that Mama’s Choice products live up to our promises: safe, natural, and halal. Following his experience in the chemical and laboratory field, he now works closely with a team of product developers and manufacturers to optimize product outlook and formulation.

Melvin performs market research to better adapt Mama’s Choice to the local market. He firmly believes that every mother is entitled to safe and natural products that are readily accessible.

Febby Annisa

Head of Customer Experience

Febby leads the customer care team in providing quality service, following up on consumer testimonials, and developing our customer community, the Mama’s Choice VIP Club.

This mother of two believes that every happy Mama will produce a happy family. She ensures that excellent customer service is always at the forefront of our objectives. She makes sure that we hear every review, with the goal of creating better products for all mothers.

Mama's Choice

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