Mama’s Choice is committed to giving mums peace of mind and empowering them to make the best choices during their early motherhood journey. We believe that all mums should have access to personal care and treatment products that are safe for them and their little ones right from the first trimester – and that this should neither be challenging nor expensive.

That’s why we’ve spoken with over 13,000 mothers in surveys, focus groups, and home panels to ensure that our products are thoroughly designed to suit mums’ needs. We hold ourselves to a high standard of testing and transparency for all of our products, which are and always will be

Our Commitment

We provide open and honest reporting on all the ingredients found in our products.

Free of hazardous chemicals

We have zero tolerance for harmful and harsh chemicals such as parabens, triclosan, phthalates, alcohol, fluoride, and sodium lauryl sulfate.

Tested in Singapore laboratories

Our products are tested right here in Singapore, to ensure that they pass stringent tests such as those that measure heavy metal and microbial contamination, and are safe to use before, during, and after pregnancy.

Handpicked natural ingredients

We only use expertly selected ingredients from nature that we can’t wait to tell you about.

Halal certified

Our products are certified halal by MUI in Indonesia.

Our unique formulations are developed with ingredients of the best quality – derived from nature and clinically-proven to be safe for pregnant and nursing mothers. A full ingredients list can be accessed on every product page.

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Our team

Duri Granziol

CEO of Mama’s Choice

Duri is the CEO of Mama’s Choice, leading the company and determining the strategy for achieving our simple yet massive mission: to provide safe and natural products for all mums.

Formerly the CEO of one of the largest E-commerce companies in Indonesia, he is keenly aware of the need to create top quality products for mothers that they can get easily, quickly, and affordably. As Mama’s Choice moves into this space, Duri proudly helms a team that works tirelessly and passionately to ensure that the best products we can make reach as many Mamas as we dream possible.

Carmen Yuen

Investor & Advisor

Carmen drives the strategy and direction of Mama's Choice as a brand, making sure that we stay committed to mothers. As a mother of 4, she understands the sleepless nights and emotional challenges faced by working mums and mums-to-be. Driven by passion and experience, Carmen advises our team on how to deliver products that fit your needs best.

Fiza Hasan Malhotra


For more than 20 years, Fiza has been leading teams, innovating brands, driving cultural transformation, and paving the way for impressive marketing strategies. As our Marketing Advisor, she takes on the challenge of helping our team put Mama’s Choice on the path of global market leadership while celebrating the wonders of an empowered Mama.

Her stellar career is backed by an MBA in Finance and Marketing from London Business School and her BBA Hons in Finance and Marketing from the National University of Singapore. Fiza has also been recently honored by the Content Marketing Summit Asia as an APAC Women Content Champion, an award given to the 15 top practitioners in the industry.

Belinda Gunadi

Regional Branding Head

Belinda is an experienced brand marketing expert with over 15 years of experience across markets in Asia, steering FMCG brands to success. Driven by passion and purpose, she takes pride in using her expert knowledge and uncanny understanding of consumer minds to elevate the awareness and credibility of our brand. A Mama of two herself, Belinda believes in the power of storytelling and leading innovation to propel Mama’s Choice to the top.

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