Mama’s Choice is committed to giving mums peace of mind and empowering them to make the best choices during their early motherhood journey. We believe that all mums should have access to personal care and treatment products that are safe for them and their little ones right from the first trimester – and that this should neither be challenging nor expensive.

That’s why we’ve spoken with over 13,000 mothers in surveys, focus groups, and home panels to ensure that our products are thoroughly designed to suit mums’ needs. We hold ourselves to a high standard of testing and transparency for all of our products, which are and always will be

Our Commitment

We provide open and honest reporting on all the ingredients found in our products.

Free of hazardous chemicals

We have zero tolerance for harmful and harsh chemicals such as parabens, triclosan, phthalates, alcohol, fluoride, and sodium lauryl sulfate.

Tested in Singapore laboratories

Our products are tested right here in Singapore, to ensure that they pass stringent tests such as those that measure heavy metal and microbial contamination, and are safe to use before, during, and after pregnancy.

Handpicked natural ingredients

We only use expertly selected ingredients from nature that we can’t wait to tell you about.

Halal certified

Our products are certified halal by MUI in Indonesia.

Our unique formulations are developed with ingredients of the best quality – derived from nature and clinically-proven to be safe for pregnant and nursing mothers. A full ingredients list can be accessed on every product page.

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Our team

Roshni Mahtani Cheung

Group CEO

With over 15 years of experience in media, marketing, and mentorship, Roshni has earned prominence as one of the doyennes of the tech and startup industry in Southeast Asia. Aside from being the Group CEO of The Parentinc, the company behind SEA’s largest content, community, and commerce platforms for parents, namely theAsianparent, Webtretho, Motherswork, and Mama’s Choice, Roshni is also a co-founder of the 2,000-member strong Female Founders Network, a non-profit organisation with the vision to accelerate the female founder ecosystem in Singapore.

In February 2024, Roshni makes her TV debut as one of the resident judges on CNA’s new business reality show, The Big Spark, a contest where 24 startup teams compete to win $1M in seed funding. Besides her active participation in the startup ecosystem, Roshni is a member of the Obama Leaders’ inaugural APAC 2019/2020 batch, an executive producer of Untouchable: Children of God, a docu movie about child trafficking in India and Nepal, as well as a board of director at the Singapore Repertory Theatre.

Team Pramkaew

CEO, International Markets (TH,SG,MY,PH)

As CEO of International Markets at Mama's Choice, Tim is instrumental in expanding the company's footprint in Thailand, Singapore, Malaysia, and the Philippines. He strategizes to position Mama's Choice as the top choice for safe and natural maternal care in these diverse Southeast Asian markets. Bringing over a decade of expertise in growth marketing and e-commerce, his experience is vital in driving the brand's growth and success in the SEA markets.

Kunal Singla

Chief Growth Officer

For more than 13 years, Kunal has been leading teams to drive business transformation and delivering expectation marketing strategies for business growth. His technology team works passionately to develop an industry-leading commerce stack with tools proven to drive a more powerful customer connection. His career is backed by an MBA from the University of Oxford.

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